Season’s Readings · New issue every week
12 Days of Holiday Insights
Twelve weekly issues on what’s really selling in beauty this holiday season. Catch up on every issue so far.
Issue 01 • Oct 30
Gift Sets
Sets are up 22% while the rest of beauty cools.
Read issue →
Issue 02 • Nov 4
Fragrance
Designer houses, minis and fresh notes are stealing the season.
Read issue →
DAASH · DAASH · DAASH · DAASH
Issue 03
Top sellers + promos that paid off
Unwraps Nov 11
DAASH · DAASH · DAASH · DAASH
Issue 04
The big beauty sale: who cashed in?
Unwraps Nov 18
DAASH · DAASH · DAASH · DAASH
Issue 05
What went viral on TikTok Shop
Unwraps Nov 25
DAASH · DAASH · DAASH · DAASH
Issue 06
Black Friday doorbusters, decoded
Unwraps Dec 2
DAASH · DAASH · DAASH · DAASH
Issue 07
Cyber Week: clicks, carts, checkouts
Unwraps Dec 9
DAASH · DAASH · DAASH · DAASH
Issue 08
Limited editions: here today, gone tomorrow
Unwraps Dec 16
DAASH · DAASH · DAASH · DAASH
Issue 09
Minis: tiny sizes, big sales
Unwraps Dec 23
DAASH · DAASH · DAASH · DAASH
Issue 10
Holiday: then and now
Unwraps Dec 30
DAASH · DAASH · DAASH · DAASH
Issue 11
The wrap-up: who won the holidays?
Unwraps Jan 6
DAASH · DAASH · DAASH · DAASH
Issue 12
New year, new leaders
Unwraps Jan 13