Category : Makeup
Product Category : Bronzer
Shade : Light
Sales Estimate : $220,000
Velocity : 10
Category : Skincare
Product Category : Face Serum
Ingredient : Niacinamide
Sales Estimate : $550,000
Velocity : 25
Category : Makeup
Product Category : Concealer
Benefit : Longwear
Units Sold Estimate : 29,000
Total Shades : 12
Category : Hair
Product Category : Dry Shampoo
Benefit : Longwear
Sales Estimate : $550,00
Units Sold Estimate : 17,000
Daash levels the playing field by giving you access to sales insights on your competitors - who is winning, who is losing, and why.
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Quickly see which products drive the most revenue for each competitor.
Imagine discovering that your competition is getting 75% of revenue from one lip gloss.
See what (and who) is driving the most unit sales - down to the ingredient.
Imagine understanding what products are growing in demand, and even detecting emerging ingredients and benefits. See where you play today and where you could win tomorrow.
See how you rank against your competitors at retail and DTC.
Imagine discovering where products rank, who’s winning market share, who’s losing, and how metrics are changing by week.
Daash combines data sources to model sales performance, market share, & emerging trends.
We gather data from multiple research panels to understand exactly how people are shopping.
We look at search and site traffic to understand which products people are viewing the most.
We incorporate and enrich public data about brands and products.
We partner with individual brands to test and train our algorithms.
Empowering Brands with Real-time Data
We love the holistic view of the skincare landscape and having access to the market data down to SKU level stats across all categories. Having a good grasp of the context of our growth, the market's growth, along with insights into product and ingredient trends is super helpful as we roadmap our product pipeline and as we continue on our strong growth trajectory.
Our mission is to bring joy, inclusivity, and high-performance to haircare, and staying on the cutting edge of innovation is key to delivering on that promise. Daash’s platform provides us with real-time insights into emerging trends and consumer preferences, empowering us to create products that resonate deeply with our community and fuel our continued growth.
Daash has empowered Supergoop! to become more market- and consumer-led in building its internal POV on innovation and communicating that POV to key external partners. Plus, after product launch, it's been incredibly useful to benchmark our performance against DAASH estimated actuals of the subcategory leader.
’’Daash is really easy to use and enables us to track the body category as it grows. All of our relevant brands are actually there. We use Daash for all our upcoming launches, to understand the size of categories and who's performing, and to tweak messaging for our existing products.’’
’’By accessing real time sell-out data at sku level for major retailers, we’re analyzing not only overall product, brand and category performance, but are also getting reliable insights on emerging claims or ingredients that help shape future innovations.’’
